Deviation Tool - global visibility for supply chains in disrupted times
In today’s volatile global environment, supply chains are under constant pressure. Ongoing geopolitical tensions, including the current disruptions caused by the Middle East Conflict, are creating delays, rerouting requirements, and operational uncertainty across global logistics networks. In times like these, real-time visibility and proactive decision-making are more critical than ever.
The BLU4U Pro Deviation Tool helps companies stay ahead of disruptions by providing a centralized view of all delayed or at-risk shipments across their global supply chain.
Increased visibility with Project 44
Most recently, we enriched our tracking data with data from Project 44, which is a leading platform for real-time supply chain visibility, specializing in tracking and managing Container Ocean Freight. This data is accessible for our customers in BLU4U, and part of our IT service offering, to allow logistics decision makers to:
- Track the exact position of the vessel your container is loaded.
- Exactly know where your cargo is, whether it is on time or delayed.
- Use our user-friendly map which makes it easy for the user to have an overview of all shipments.
- Access all shipment details like cargo weight, estimated and actual dates in one source – BLU4U.
Bertling’s deviations tools in BLU
With our deviations tool, customers gain full oversight of shipments that deviate from plan. The platform displays the latest shipment updates, including estimated and actual arrival dates, reported incidents, and all related documentation in one place. This transparency enables logistics teams to quickly understand where delays are occurring and what is causing them.
Decisions in line with market developments
What makes the tool especially powerful during highly disrupted periods is its early warning capability. Customers can define their preferred deviation thresholds - whether they want to be alerted one day, two days, or even a week in advance. BLU4U Pro is then configured to proactively notify them whenever a shipment is expected to miss its planned schedule.
By identifying deviations early, companies can take immediate action. This may include rerouting cargo, adjusting production schedules, informing customers ahead of time, or mitigating downstream supply chain risks.
In essence, our deviation tool, with additional data from P44, transforms shipment tracking from a reactive process into a proactive global supply chain management system - giving our customers the insights they need to maintain operational control even in times of severe disruption.
Interested in seeing how it works?
Are you interested? Send an email to BLU4U@bertling.com to request a demo or click here to get to know more about BLU4UPro.
HOW CAN WE SUPPORT YOU?
If you would like to find out more about BLU4U, request a demo by sending an email to BLU4U@bertling.com.